Video has been set in front of all photographers as they gather around like engineers taking the parts to create a new era of print. Condé Nast is launching an iPad version of GQ. Vanity Fair and Wired is following in their footsteps and greeting all digital viewers. This transition to the digital print will change the way photographers work. To some this is exciting news, while others start to fear the death of photography. I, on the other hand, think this is an amazing turn in the history of photography.
With digital publication comes video. Video really is just the great grandson of the photograph. The magazines are now looking for moving images that will display before an article and then become a still image. Instead of using strobes now they use a constant source to create their moving images. This development has brought new ways of artistic expression. Photographers shouldn’t look to video as if it isn’t what they do, rather they should embrace it as an extension of what they can do. Eventually the images will become interactive and that will bring new challenges to us; however, it will also bring on new inspirations. We should all warmly accept the future and explore what is to come.
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